My simple method for creating an effective donor communications plan

“Offering meaningful information only to donors who give generously keeps donor attrition, high gift values low and makes fundraising unnecessarily expensive,” wrote Penelope Burk in her research-backed book, Donor-centered Fundraising.

Too many schools only communicate (some) gift impact with “big” donors and not "small" ones, if the school communicates at all. We’re making our fundraising work so much harder than it could be! 

In this episode, I’m going over WHY you need to be regularly communicating, WHO you’re going to communicate with and WHAT they need to hear…and then I’m giving you step by step instructions on HOW to create an effective, regular cadence of communications. Tell your givers what they've made possible in mission-centered language (NOT project-focused or transactional)! And inspire your future givers to make their gift – because they already know more about what gifts do at your school. 

Let’s build relationships at scale! That requires communication. Regular dialogue. This is one method that I’ve used with schools and I promise that if you follow the steps, it will help YOU build stronger relationships with your givers and future givers. 

 

Resources:

The Five Stages of Parent Tenure and additional information on parent giving: www.kimtjennings.com/parents 

My free guide on communicating in K12 school development more effectively: www.kimtjennings.com/greatcommunication 

 

Kim Jennings is a Certified Fund Raising Executive and a member of the consultant team at Total Advancement Solutions by Generis. 

Follow Kim on Instagram and FB @yourk12fundraisingcoach 

and on LinkedIn at kimtjenningscfre

Access free fundraising resources for your Christian school at www.kimtjennings.com and https://blog.generis.com/blog

You CAN craft a culture of generosity and build a sustainable pipeline of givers. Learn more about my digital course, Onboarding New Parents with Purpose: A Proven Plan for Increasing Generosity at www.kimtjennings.com/cultureofgenerosity 

SCHEDULE A FREE CALL and read more information on Kim’s services as a coach and consultant to leaders and K12 Christian schools! Visit www.generis.com/Kim-Jennings and www.kimtjennings.com