Jennifer Perrow, CFRE: Fundraising strategies for church + school ministries

Fundraising can be complicated when a school and a church are intertwined. The church + school combo often means you have two communities under “one roof.” Church members/families and school families might overlap but that doesn’t guarantee everyone will be on the same page when it comes to vision or fundraising for that vision.

 

My guest this week is Jennifer Perrow, CFRE, a Senior Generosity Strategist at Generis whose long list of skills and experience includes fundraising within the niche of church + school campaigns. Based in Seattle, Jennifer is an experienced coach and consultant to faith-based organizations across the US, helping ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities. 

 

In this episode, we discuss: 

• The purpose of an Annual Fund for a school that’s within a church and its role in overall Capital Campaign Readiness for the entire organization 
• What we see as the ingredients to success in a church + school fundraising campaign (annual fund and/or capital campaign) 
• How and when to communicate with the two different sets of families (church and schools)
• A way to organize how you run a combined church + school campaign 
• What a comprehensive campaign is, and how it can work within the context of a church + school campaign to raise more money for both budgets
• What to do when you’re a church or school leader whose facing a very full (even overwhelming) task list and need to raise money

At the end of the episode, I revisit two items from our conversation, offering you practical applications to enhance your everyday work in development. Let me know what you find most helpful by leaving me a review and rating my podcast!

 

Resources:

Kim Jennings is a Certified Fund Raising Executive and a member of the consultant team at Total Advancement Solutions by Generis. 

Follow Kim on Instagram and FB @yourk12fundraisingcoach 

and on LinkedIn at kimtjenningscfre

To learn more about Jennifer Perrow, CFRE and to contact her visit www.generis.com/jennifer-perrow 

Access free fundraising resources for your Christian school at www.kimtjennings.com and https://blog.generis.com/blog

You CAN craft a culture of generosity and build a sustainable pipeline of givers. Learn more about my digital course, Onboarding New Parents with Purpose: A Proven Plan for Increasing Generosity at www.kimtjennings.com/cultureofgenerosity 

For more information on Kim’s services as a coach and consultant to leaders and K12 Christian schools visit www.generis.com/Kim-Jennings and www.kimtjennings.com